In-house design and national campaign rollout for CMC Invest
Client
CMC Invest—Everyone's Doing It
Year
2023
CMC Invest had just rebranded and needed visibility in the market. As the lead in-house designer, I worked between the agency that set the art direction and internal stakeholders, refining the creative for sign-off and producing the finished artwork across each placement.
Scope of Work
In-house Design
Campaign Production
Production:
The campaign rolled out nationally across out-of-home, TV, digital and performance, with bespoke executions localised for placements ranging from airport panels to bus shelter posters. The creative was intentionally pared back to hero the imagery, with UI tickers reinforcing the message around trading and ease.
