In-house design and national campaign rollout for CMC Invest
Client
CMC Invest—Everyone's Doing It
Year
2023
CMC Invest had just rebranded and needed visibility in the market. As the lead in-house designer, I created a system that allowed the brand to scale a single piece of creative developed by the agency to over 100+ unique placements across Australia.
Scope of Work
In-house Design
Campaign Production
Production:
The campaign rolled out nationally across out-of-home, TV, digital and performance, with bespoke executions localised for placements ranging from airport panels to bus shelter posters. The creative was intentionally pared back to hero the imagery, with UI tickers reinforcing the message around trading and ease.
