Selected work from The Iconic across print and digital
Client
The Iconic
THE ICONIC is Australia's largest online fashion retailer. I joined the in-house design team in 2020, working across the Menswear and Sports categories. The role covered editorial campaigns, print catalogues and video. The work below is a selection from that time.
Scope of Work
Editorial Stories
Recurring sales driven features built around specific moments across Menswear and Sports. The examples below were led by me, from initial concepting through to shoot direction and the final rollout across hero banners, EDM, social and paid ads.
Father's Day Catalogue 2022
Art direction across the campaign shoot, from concept through to set and still life photography. I led the design and production of the catalogue.
Promotional Creative
A recurring format of short motion graphics designed to drive sales across paid social, web, app and EDM. Concept, design and animation all by me.
