In-house design and production for Alternaleaf's EOFY acquisition campaign
Client
Alternaleaf — Welcome Back to You
Year
2025
As the lead in-house designer, I worked with the creative director and art director on initial concepting and moodboarding, then refined the direction based on feedback from internal stakeholders.
Scope of Work
In-house Design
Campaign Production
Production:
On set I directed the photographer to make sure the imagery would frame around the brand's graphic device, then chose the final selects. I created the supers for the video ads, and delivered the full rollout across print, EDM, social and performance to deadline.
CREDITS:
Photographer: Billy Plummer
& Andreas Bommert, Creative Director: Vitor Queiroz, Art Director: Ash Myburgh
